Business Audit
Programs
Factory Network

Ultimate Clothing Tech Pack
Company Setup
Learn how I’ve structured my companies and the key things to consider when setting up yours the right way. What to watch out for and what most people get wrong.
Brand Ideology
Built from 7 years of experience creating multi-million-pound brands. Learn how to define your mission, validate your idea, and position your brand to win in todays market.
Mindset
Master your mind — it dictates every decision, action, and result you make. Your brand mirrors your own potential, so you need to evolve constantly or it’ll limit your growth.
Website Development
Learn how to build a high-converting brand website — with step-by-step tutorials, proven CRO principles, and the exact tools we use to scale multiple 7-figure brands.
Branded Dropshipping
Learn how to build a long-term, sustainable brand with real case studies and lessons from building multiple 7-figure DS brands. Most people play this game wrong.
Choosing Your Vehicle
Choose your vehicle — we dive into the best strategies for your personal goals and circumstances.
Suppliers & Manufacturers
Master the process of finding trusted suppliers and manufacturers. With dedicated modules on building relationships and sourcing factories for fashion brands.
Shopify 101
A full Shopify walkthrough from someone who’s built multiple 7-figure brands. Get everything set up properly, avoid beginner mistakes, and position your store to win.
Organic Social Marketing
Master the art of building attention for free. Learn how to leverage social platforms, grow a loyal community, and create viral content that drives traffic and sales — without spending a penny on ads.
Customer Support
Build a support machine that scales. Step-by-step guides, our proven tool stack, automation and macros, SLAs and KPIs, plus a hiring and outsourcing playbook.
Unit Economics
Master your margins and scale with clarity. You’ll get access to the exact calculators, tools, and frameworks we’ve used to build multiple 7-figure brands. No More guesswork.
Lessons from building a 5m Fashion Brand
Lessons from Building a £5M Fashion Brand — the real insights, mistakes, and proven strategies from bootstrapping Sans Pareil from zero to £5 million in revenue.
Decoding Your Ad Data
Learn how to read your ad data with clarity, separate signal from noise, and make confident decisions based on what truly drives performance.
Sampling & Production
Learn the full sampling and production process from a fashion brand founder. Avoid expensive errors, streamline your workflow, and scale with confidence. Tech Packs, Tools and resources to help you scale.
Facebook ad Masterclass
Advanced training with step-by-step tutorials. Learn campaign structures, creative strategy, buyer psychology, and how to decode your data — with a full look behind our 7-figure ad accounts.
Funding
Inside, we break down the good, the bad, and the ugly so you know exactly what you’re signing up for — and why choosing the right partners is just as important as the capital itself.
Scaling up
Hiring, outsourcing, and building the right systems to support growth. Without structure, things break. Inside, we walk you through the full A–Z so you can scale with confidence.
Creative Strategy
Master the psychology and structure behind winning ads. Learn how to craft creatives that convert, backed by data and proven 7-figure frameworks that we've used.
Team Management
Build a high-performing team that executes. Learn how to set up workflows, manage remotely, and lead with clarity and control.
Shipping & Fulfilment
We’ve scaled with in-house fulfilment, dropshipping from China, and 3PLs. Inside, we cover what works and how to handle negotiating terms to global shipping, customs, and imports.
Systems & Processes
Master the frameworks, automations, and SOPs we use to run multiple 7-figure brands. Scale faster, work smarter, and remove bottlenecks before they break your business.
Hiring and VA's
Discover our proven system for hiring and managing international VAs — lower overheads, boost efficiency, and get the right people in the right roles.
Finances
Master your numbers and operate like a CEO. Access our plug-and-play P&L templates and learn how to manage cash flow, profit, and forecasting with confidence.
Inventory Management
Build a system that runs smooth at scale. Learn how to forecast accurately, manage restocks, and maintain healthy cash flow with zero guesswork.
Business Audit
We run a full diagnostic across your business to understand how each part of the system is performing. Using our internal tools and templates, we analyse revenue drivers, unit economics, traffic sources, conversion, retention, and fulfilment. This allows us to pinpoint inefficiencies, constraints, and the highest-leverage opportunities before building a clear path and plan forwards.
Strategy
Following the full business audit, we define the core strategic foundations and build a clear, actionable roadmap. We prioritise the highest-leverage opportunities and needle-moving actions across creative, marketing, product, retention, and distribution. Every decision is focused on driving profitable, sustainable growth with clarity on what to execute, in what order, and why.
Marketing Performance & Optimisation
We take a data-led approach to marketing, focusing on how performance ties directly back to revenue and unit economics. We analyse profit margins, new customer contribution margin, MER, blended ROAS, blended new customer CAC, returning customer percentage, and sell-through. From this, we establish clear benchmarks and targets, identify where spend is inefficient, and define what needs to change across acquisition, creative, and spend allocation to drive profitable, scalable growth.
Creative Performance
We run a structured review of your ad creatives to understand what is actually driving performance at each stage of the funnel. This includes analysing creative formats, hooks, angles, messaging, and fatigue against key metrics.
From this, we identify winning patterns, gaps in your creative mix, and clear testing priorities, then set benchmarks and creative targets designed to improve efficiency, scale spend, and sustain performance over time.
Product & Offer Strategy
We run a full diagnostic across your business to understand your Product & Offer Strategy.
We analyse your product range, pricing structure, bundling, and offer positioning to understand how they impact conversion, AOV, and margin. This includes reviewing hero SKUs, upsells, cross-sells, and offer sequencing to ensure your product mix supports scale without compressing profit.
2017
How It Started
I started my first ever Ecommerce brand - Sans Pareil in late 2017. A mens fashion & streetwear brand - Sans Pareil. I started it at 17 years old with no prior knowledge or experience in e-commerce, let alone fashion.
2022
The Scale up
It took years of trial and error, but by 2022 I had scaled two in-house, stock-based brands past 7 figures in annual sales — all with a lean team of just five people across both brands. I know what it takes to build efficient systems, scale fast without bloating costs, and run high-performing operations.
2023
Warehouse
By 2023, we’d completely outgrown our warehouse. It was packed to the brim with inventory. What started with us stacking boxes ourselves got out of hand fast, and we had no choice but to move over to a 3PL to handle fulfilment.
2024
Growth
By 2024, we’d moved into a new fulfilment centre, giving us the foundation to scale even further. We doubled down on our brand identity and took our content to the next level, which opened the door for even more growth.
Expert Industry Connections
Imagine getting access to exclusive, discounted connections to expert industry professionals. We’re talking top photographers, videographers, and creative agencies, all vetted, trusted, and proven. No more trial and error or wasted budgets.
Tools & Resources
All the tools and resources you need to run a profitable brand. From unit economics calculators and P&L templates to professional tech packs and planning tools. Everything you need to make data-driven decisions, maximise margins, and scale efficiently.
Who is this Ecomerce Meassterclass for?
This masterclass is designed for founders at every stage, from complete beginners to experienced operators who feel stuck or capped at their current level. If you want clarity instead of guesswork, and a repeatable system thats built on experience and results, this is built for you.
If you’re starting out, it shows you exactly what matters and what doesn’t, so you don’t waste months (or years) building the wrong products, brands, or offers. If you’re already running a brand or dropshipping store, it helps you fix the hidden traps most founders don’t see, from margins and positioning to scaling decisions that quietly hold you back.
One correct framework at the right time can save you tens of thousands in wasted ad spend, bad stock decisions, and agency fees. This program is built around that very idea. It’s everything I wish I had when starting and scaling my brand, It's everything I’ve learned from over 7+ years in ecommerce and more than $10m in sales, condensed into a clear A–Z system so you can avoid the expensive trial and error most brands never recover from.
What makes your program different?
This programme is different because it’s built on real execution. I’ve personally built and scaled multi-million pound brands from the ground up, so I understand exactly what it’s like to start from zero and grow a business in the real world.
I’ve built brands such as Sans Pareil and Femni London, alongside multiple dropshipping brands, and I can show you the brands, the journey, and each and every lesson behind them. I’ve operated both in-house fulfilment from my own warehouse and scaled brands using 3PLs, so the advice you get is based on first-hand experience across different stages of growth.
Is this suitable for beginners?
If you’re starting from zero, the masterclass walks you through the fundamentals in the right order, so you’re not overwhelmed or pulled in ten different directions.
You’ll learn what to focus on first, what to ignore, and how to make decisions that won’t cost you money later.
It’s designed to give you the clarity most beginners are missing, so you can avoid common early mistakes, move faster with confidence, and build on a foundation that actually supports long-term growth.
Why do I need to sign a NDA?
We work under NDA because the conversations inside the mentorship go far beyond surface-level advice. You’ll be sharing real numbers, live strategies, supplier details, ad structures, and internal decision-making that most brands never make public. The NDA protects both sides and creates a space where everything can be discussed openly, honestly, and without filters. It also reflects the level this mentorship operates at — this isn’t generic information, it’s real-world insight that stays private.
My Brand is doing over £100kpm is this still relevant?
Many founders hit £100k+ per month by pushing ads hard, but growth at this level is no longer just about scaling traffic. The fundamentals you can get away with early on start to matter, and if they’re not dialled in, they slow you down or come back as expensive problems later.
This masterclass focuses on the areas that become critical as you scale, including hiring and outsourcing, team structure, mastering your numbers, forecasting, cashflow, and financial control. Ecommerce has a lot of moving parts far beyond ads, and understanding how they work together is essential if you want to scale sustainably towards seveen or even eight figures without breaking the business.
Does this cover dropshipping?
Yes, with a dedicated masterclass on branded dropshipping and the DS Brand Method. You’ll learn how to use dropshipping as a foundation to then build a real long term sustainable brand that you could sell later down the line, not a short-term pump and dump hype. This is the exact approach I used to grow my fashion brand and convert one of my stores into a white-label brand.
Do you offer any guarantees?
We’re 100% confident that if you implement the strategies, you’ll see exceptional results and you won’t walk away without learning something extremely valuable. However, if you’re looking for guarantees in business, this likely isn’t for you. Results are driven by execution, resources, and decision-making.
Chris' knowledge and skills are unmatched.
It would have taken me months to figure out even a fraction of what he knows. On top of that, he went above and beyond to help me get my new brand launched in literally just a few weeks. Couldn’t recommend him enough.
- Dylan P - OmÍ Eyewear
It really opened my eyes
I’ve had a store running for 18 months but couldn’t crack consistent sales. This course opened my eyes to how much I was just winging it. The modules on pricing, unit economics, and creative strategy helped me refine my offer and helped me scale my business. If you're stuck scaling or want a clear framework, this is it.
- Daniel R - Ecom Brand Owner.
Level of detail is unmatched
What stood out to me was how in depth this course goes into topics that most don’t even mention or barely touch on. Chris is the real deal, and the level of information and knowledge he shares in this program is unlike anything I’ve seen before.
- Colin M

