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Built by 7-8 figure brand owners, we offer the complete framework to start, build and scale your brand to multi-million levels.

  • Real Brands, Real Results

  • 7+ Figure Founders

  • $10m+ Ecommerce Sales

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Unlock Our Proven Secrets To Building x3 Multi-Million Pound Ecommerce Brands.

Built by 7-8 figure brand owners, we offer the complete framework to start, build and scale your brand to multi-million levels.

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Inside the $10m Ecommerce Masterclass 

How We Can Help!

Gain direct access to expert mentorship, our trusted supplier network, and the exact audit framework used to scale brands to over 7 figures.

Ecommerce Course & Mentorship

Inside our eCommerce mentorship, we show you exactly how to build a multi-million-pound brand from the ground up, using the same strategies I used to generate over $10M in online sales. This is a full A–Z blueprint built from 7+ years experience, with over 100+ hours covering brand building, mastering branded dropshipping, and specific modules on how to build a 7 figure fashion brand. 

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How I Built a $5m Fashon Brand 

Inside, you’ll unlock our dedicated fashion brand series — a step-by-step breakdown of how I built Sans Pareil into a $5m brand, complete with the exact strategies, campaigns, and systems you can replicate for your own growth. You’ll see the exact product launches, marketing angles, manufacturing and suppliers, and scaling tactics that built a multi-million-pound fashion brand, and how you can apply them directly to your own brand.

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7+ Figure Branded Dropshipping

Inside, you’ll unlock the unfiltered branded dropshipping blueprint — exactly how I built Femni London into a multi-million-pound dropshipping brand. I reveal the real strategies no ‘guru’ will ever show you: the product research methods, the marketing angles that drive explosive sales, the supplier relationships that ensure quality and speed, and the brand-building tactics that no guru will understand.

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Facebook Ad Masterclass

Learn how we managed to scale our brands to multi-million-pound levels by mastering the art of Facebook ads. We dive deep into campaign setup, creative strategy, understanding your metrics, crafting ads that actually convert, and give you a behind-the-scenes look inside our 7+ figure ad accounts.

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Built by Brand Owners, For Brand Owners

We understand and speak your language. We’ve already walked the path before and made all the mistakes so you don’t have to.

Built by Brand Owners, For Brand Owners

We understand and speak your language. We’ve already walked the path before and made all the mistakes so you don’t have to.

Built by Brand Owners, For Brand Owners

We understand and speak your language. We’ve already walked the path before and made all the mistakes so you don’t have to.

Sans Pareil

I launched my first eCommerce brand in 2017,  a men’s fashion and streetwear brand - called Sans Pareil. Starting fully stock-based, I grew it from zero to a $5M fashion brand, worn by the likes of Harry Kane, Andy Robertson, and many more.

Femni London

In 2019, I launched my second eCommerce brand, Femni London. It began branded dropshipping before we transitioned to stocking in-house and fully white labelling. In its first year, the brand generated 7 figures in sales.

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How I built a $5m Clothing Brand from scratch with No Investors & No experience.

2017 

The idea - How It Started

I started my first ever Ecommerce brand - Sans Pareil in late 2017. A mens fashion & streetwear brand - Sans Pareil. I started it at 17 years old with no prior knowledge or experience in e-commerce, let alone fashion.

2022

The Scale up 

It took years of trial and error, but by 2022 I had scaled two in-house, stock-based brands past 7 figures in annual sales — all with a lean team of just five people across both brands. I know what it takes to build efficient systems, scale fast without bloating costs, and run high-performing operations.

2023

Warehouse

By 2023, we’d completely outgrown our warehouse. It was packed to the brim with inventory. What started with us stacking boxes ourselves got out of hand fast, and we had no choice but to move over to a 3PL to handle fulfilment.

2024

Growth

By 2024, we’d moved into a new fulfilment centre, giving us the foundation to scale even further. We doubled down on our brand identity and took our content to the next level, which opened the door for even more growth.

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How It Started 


I started ecom in late 2017 with my first brand — a men’s fashion label called Sans Pareil (meaning “unmatched” in French).

 It actually turned out to be my biggest brand to date, collectively doing over $5m in revenue. We designed and shipped everything in-house, and with celebrity athletes wearing our pieces, we built a following of over 50k on Instagram.

 But what most people don’t realise is that before that success, I failed 3–4 stores, got scammed on my first order ($4,000 down the drain), and lost everything. While Sans Pareil was my first real brand, for the first few years I had little to no results. I was stuck banging my head against the wall trying to figure it all out alone, with no prior experience in ecom or even fashion — all while working a day job alongside it.

 In those early years, we turned over around $18,000 in the first year and $28,000 the following year. The effort I was putting in didn’t seem to match the reward, and by 2019 I was at breaking point.

 I was determined to make the brand work (I was a stubborn mf). Despite everyone telling me to pack it in — even my accountant at the time — I relentlessly carried on, even when the results weren’t there.

 Looking back now, it’s easy to see why it wasn’t working. The products, the brand, the marketing — everything was just off. I simply had no experience building a brand online, or in fashion for that matter, and it showed.

 So you’re probably asking… what shifted?

The Shift... DS → Brand Method


In 2019, my back was against the wall. The brand wasn’t generating enough money to survive, and we weren’t making any profit. I remember this day clearly — I sat down with my brother and my dad to have a much-needed talk. What were my plans? Go back to a job, or try something else?

One of the worst parts was that I knew this brand could work, but I didn’t yet have the knowledge or insight to make it happen.

You’ve probably heard the saying: “If nothing changes, nothing changes.” So one night I sat down and wrote out everything I could do and leverage to come up with a plan that would keep my brand alive.

After some time, I came across dropshipping. I’d been familiar with the model before but always thought it was scammy and didn’t really work. Still, I knew of people making serious money with it. So one night, I decided to lock in and figure it out.

Over the next 6+ months, I failed 3–4 stores — months of trial and error, listening to broken advice on YouTube — until I had a realisation. A realisation that changed how I approached dropshipping altogether. 

My next store started to gain some traction: $10k per month, then $50k, $100k, $150k, $200k. In the first 12 months, we generated $1,119,000. That brand was called Femni London.

While running my clothing brand alongside the branded dropshipping store, I managed to acquire the skills, knowledge, and — most importantly — the cashflow to actually run a successful brand. I dialed in on marketing, hired and outsourced, learned how to craft winning ads, and mastered the dynamics of running a business.

This is what I now call The DS → Brand Method .
 

The Switch


This was the year I began reinvesting the cashflow from Femni back into my fashion brand, Sans Pareil, to scale it properly.
 
Everything I’d learned from growing Femni directly applied here. Sans Pareil went through several transitions as we worked to carve out our niche in the market. It took a few attempts, but we eventually found the right direction for the brand’s identity. By doubling down on what our customers actually wanted, we began to gain some momentum.
 
We re-evaluated everything — our products, our marketing, and our target customer. Switching manufacturers was a turning point, allowing us to create the designs we envisioned with far better quality and reliability than ever before.
 
At the same time, I started building a team to take the pressure off my shoulders. Some were in-house, others abroad, handling the day-to-day tasks that had been eating up my time. This freed me up to focus on higher-value areas of the business.
 
By July 2020, I’d just bought my dream car — an Audi R8 V10.
 
That moment showed me just how much can change within a single year.

 

The Scale up 📈

 The next few years were all about growth and doubling down on what worked. By this point, I was running two 7-figure brands. My goal had always been to leverage what is now the DS → Brand Method to scale my main brand, Sans Pareil.
 
As Sans Pareil began scaling, it demanded more and more of my time. We had brought Femni in-house and even white-labeled products, but I quickly realised the difficulty of running two stock-based brands side by side. It required double the resources, logistics, time, and cashflow — far more than our warehouse capacity could handle at the time.
 
I was faced with a decision: keep trying to run both brands, or go all in on one and give it 100% of my focus. Chasing two rabbits often leaves you with none, and I didn’t want my attention split while Sans Pareil was gaining momentum.
 
Femni had served its purpose — it gave me the leverage, skills, and cashflow I needed to scale my main brand. Looking back now, with more experience, I would have done a few things differently and kept both brands running. But at the time, the choice made sense.
 
This was when I fully realised the power of the DS → Brand Method: building long-term brands using the free cashflow generated by a dropshipping brand alongside them.
 
One of the biggest constraints for brand owners is cashflow. You can have the best product and brand in the world, but if you’re strapped for cash, you can’t fund growth or place the stock orders you need.
 
Dropshipping solves that problem. It allows you to generate free cashflow that can be reinvested directly into building and scaling a long-term sustainable brand.
 

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We Guarantee No Other Ecommerce Program Even Comes Close

It’s the proven system I’ve personally used to build multiple 7-figure brands in some of the most saturated industries. You’re getting battle-tested strategies, real-world case studies, and insider processes that have generated millions in sales, not just for me, but for the clients and brands I’ve worked with. Every module is designed to give you clarity, remove the guesswork, and arm you with the exact tools to scale a profitable brand in today’s competitive market.

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We Leave No Stone Unturned

We understand and speak your language. We’ve already walked the path before and made all the mistakes so you don’t have to.

Expert Industry Connections

Imagine getting access to exclusive, discounted connections to expert industry professionals. We’re talking top photographers, videographers, and creative agencies, all vetted, trusted, and proven. No more trial and error or wasted budgets. 

Tools & Resources

All the tools and resources you need to run a profitable brand. From unit economics calculators and P&L templates to professional tech packs and planning tools. Everything you need to make data-driven decisions, maximise margins, and scale efficiently.

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We 100% Remove any Guesswork and Save You Thousands

We 100% Remove any Guesswork and Save You Thousands

No guesswork. Just a proven system to help you launch and scale.

Company Setup

Learn how I’ve structured my companies and the key things to consider when setting up yours the right way. What to watch out for and what most people get wrong.

Brand Ideology

Built from 7 years of experience creating multi-million-pound brands. Learn how to define your mission, validate your idea, and position your brand to win in todays market.

Mindset

Master your mind — it dictates every decision, action, and result you make. Your brand mirrors your own potential, so you need to evolve constantly or it’ll limit your growth.

Branded Dropshipping

Learn how to build a long-term, sustainable brand with real case studies and lessons from building multiple 7-figure DS brands. Most people play this game wrong.

Choosing Your Vehicle 

Choose your vehicle — we dive into the best strategies for your personal goals and circumstances. 

Suppliers & Manufacturers

Master the process of finding trusted suppliers and manufacturers. With dedicated modules on building relationships and sourcing factories for fashion brands.

Shopify 101

A full Shopify walkthrough from someone who’s built multiple 7-figure brands. Get everything set up properly, avoid beginner mistakes, and position your store to win.

Customer Support

Build a support machine that scales. Step-by-step guides, our proven tool stack, automation and macros, SLAs and KPIs, plus a hiring and outsourcing playbook.

Unit Economics 

Master your margins and scale with clarity. You’ll get access to the exact calculators, tools, and frameworks we’ve used to build multiple 7-figure brands. No More guesswork. 

Email Marketing Masterclass

Learn how to build, automate and scale. The same strategies, flows, and tools we use across 7-figure brands to drive revenue, increase retention, and turn one-time buyers into loyal customers.

Website Development 

Learn how to build a high-converting brand website — with step-by-step tutorials, proven CRO principles, and the exact tools we use to scale multiple 7-figure brands.

Organic Social Marketing 

Master the art of building attention for free. Learn how to leverage social platforms, grow a loyal community, and create viral content that drives traffic and sales — without spending a penny on ads.

Lessons from building a 5m Fashion Brand 

Lessons from Building a £5M Fashion Brand — the real insights, mistakes, and proven strategies from bootstrapping Sans Pareil from zero to £5 million in revenue.

Decoding Your Ad Data

Learn how to read your ad data with clarity, separate signal from noise, and make confident decisions based on what truly drives performance.

 

 

Sampling & Production

Learn the full sampling and production process from a fashion brand founder. Avoid expensive errors, streamline your workflow, and scale with confidence. Tech Packs, Tools and resources to help you scale. 

Funding

Inside, we break down the good, the bad, and the ugly so you know exactly what you’re signing up for — and why choosing the right partners is just as important as the capital itself.

Facebook ad Masterclass

Advanced training with step-by-step tutorials. Learn campaign structures, creative strategy, buyer psychology, and how to decode your data — with a full look behind our 7-figure ad accounts.

Scaling up

Hiring, outsourcing, and building the right systems to support growth. Without structure, things break. Inside, we walk you through the full A–Z so you can scale with confidence.

Creative Strategy

Master the psychology and structure behind winning ads. Learn how to craft creatives that convert, backed by data and proven 7-figure frameworks that we've used.

Team Management

Build a high-performing team that executes. Learn how to set up workflows, manage remotely, and lead with clarity and control.

Shipping & Fulfilment 

We’ve scaled with in-house fulfilment, dropshipping from China, and 3PLs. Inside, we cover what works and how to handle negotiating terms to global shipping, customs, and imports.

Systems & Processes

Master the frameworks, automations, and SOPs we use to run multiple 7-figure brands. Scale faster, work smarter, and remove bottlenecks before they break your business.

Hiring and VA's

Discover our proven system for hiring and managing international VAs — lower overheads, boost efficiency, and get the right people in the right roles.

Finances

Master your numbers and operate like a CEO. Access our plug-and-play P&L templates and learn how to manage cash flow, profit, and forecasting with confidence.

Inventory Management

Build a system that runs smooth at scale. Learn how to forecast accurately, manage restocks, and maintain healthy cash flow with zero guesswork.

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We Practice What We Preach

These are the exact strategies we’ve used to scale three brands to multi-million dollar levels. Proven lessons from real-world experience.

We Guarantee No Other eCommerce Program Even Comes Close

It’s the proven system I’ve personally used to build multiple 7-figure brands in some of the most saturated industries. You’re getting battle-tested strategies, real-world case studies, and insider processes that have generated millions in sales, not just for me, but for the clients and brands I’ve worked with. Every module is designed to give you clarity, remove the guesswork, and arm you with the exact tools to scale a profitable brand in today’s competitive market.

Learn More

Expert Industry Connections

Imagine getting access to exclusive, discounted connections to expert industry professionals. We’re talking top photographers, videographers, and creative agencies, all vetted, trusted, and proven. No more trial and error or wasted budgets. 

Tools & Resources

All the tools and resources you need to run a profitable brand. From unit economics calculators and P&L templates to professional tech packs and planning tools. Everything you need to make data-driven decisions, maximise margins, and scale efficiently.

Get Started

We Practice What We Preach

These are the exact strategies we’ve used to scale three brands to multi-million dollar levels. Proven lessons from real-world experience.

Get Started

Become Our Next Founder Success Story

Join many founders who have unlocked explosive growth with the help of to7figures.

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Become Our Next Founder Success Story

Join many founders who have unlocked explosive growth with the help of to7figures.

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